You’ve not only seen them, you may have even created them yourself. Delicious little nuggets of information, wrapped in the cutest little packages, inviting you take, take, take and implement for your business. Just like rumplestiltskin (anyone remember that fairytale?) The OPT-IN has become our industry’s number one commodity and lead magnet. And oh boy are they ever JUICY and IRRESISTIBLE AND they seem to give stuff away that is just as good as the paid stuff, right?
The OPT-IN, is an email grabber. That is it’s function. And there is nothing wrong with that. It’s not a big cloak over our eyes, it’s an offering that leads you into a selling sequence, plain and simple. There are loads of things to learn from them, juicy little tidbits, and they serve as great market research to see what others are offering and the occasional thing you can actually implement. (of course you still have to do the implementing, remember?)
Building your business on these DIY opt-ins, is the mistake #1 that I see many female entrepreneurs making.
Do not fool yourself gorgeous, this is one of the top newbie coaching blunders that I see. Not building a solid business structure before diving into business can and will eventually lead you up shits creek. An online business is absolutely NO different than brick and mortar, in fact it requires more systematic planning than brick and mortar because all of your communication is managed online.
So here’s a quick guide for what you should pay for and what you should snatch up.
>A coach and/or mentor, for goodness sakes STOP cobbling your business together with spit, glue and a gazillion discovery calls. Plain and simple, you’re just prolonging your path to success.
>A website, is your new business card, it is your storefront. If you’ve said “Yes I have a website, but I’m still working on it” more than once, you’ve lost clients already.
>Branding + Design. Whether your product or service costs $1 or $10K is irrelevant because if you cheap out on your brand, your clients will not trust you enough to buy.
Free: I have to say I am cautious about ANYTHING free, but there are a few things you can save on..
>Learning. Yes you can definitely learn from opt-ins, especially if you are new to the game. People with a name in the industry absolutely offer incredible VALUE in their opt-ins that I would gladly pay for, ex : Amy Porterfield’s webinars. But again, you still have to implement and if what they’re teaching you is not in your zone of genius, go get a coach or mentor!
>Market Research: Go ahead and do all the research you can pertaining to your target market, they are on all of your social media giving you all the answers to your most burning target questions.
>Products under $300 for credible sources. You can definitely get some awesome stuff with a low – no price tag that is incredible. For example Bushra Azhar’s email licensing or my Millionista Mastermind. These are two programs you should jump on!
Moral? Think BIG when you think about your business, if you’re afraid to spend, ask for referrals and testimonials. Be sure that what you are investing in is worth it, because you are.
I’ll see you on the other side, with a glass of champagne and a silver platter of success!
Care to join me? StephanieNickolich.com/Millionista-Session